FAQ Viewer 2 New
To read the FAQ for Publishers,
please
click here.
To read the FAQ for Advertisers,
please
click here.
What are Blogads?
Blogads are ads that appear in blogs
and other independent web sites. Each "strip" of Blogads is
managed by an independent publisher who sets prices and decides which
ads appear. For more information, see
Why blogads?
What makes Blogads different?
Blogads are an expression of the grassroots intellectual economy.
Blogads serve a far more passionate audience than is served by AOL Time
Warner, Google, or the average Daily Bugle.
Isn't that a pretty bold claim?
Well, how many letters a day does the average daily paper get? A
handful or less. Check out the comments on the average website. No
comparison. People get fired up by blogs. They think. Another question:
how many people write Google letters about gun control, Prague,
Wheezer, Pez, or Bin Laden? And when was the last time you saw a
reader's comment written into a magazine ad?
Who gets the cash from Blogads?
In traditional media, writers and editors earn less than 30% of total
revenues, and 70% of revenues go to newsprint, ink, new computers for
the ad reps,
parking spots, printing presses, lemonade for the publisher's kids...
you get the picture. The coin gets flipped with Blogads: 70% goes to
the writer, with 30% paying for technology. (Note that we split net
revenues, i.e. after credit card or PayPal transaction costs, which
typically amount to 2%-3%).
What is the minimum daily user
number a blog should have before they can consider blogads?
Blogs without a laser-sharp focus on one topic or community AND an
audience of 1000 readers a day usually do not attract advertisers. But
some blogs with a sharp focus AND an audience of thousands a day do NOT
get advertisers either. One test: have more than a handful of companies
expressed an interest in advertising on your blog?
Who publishes Blogads?
Blogads are published by individual bloggers and site operators, who
make the decision about which ads to publish. Blogads.com is a service
of
Pressflex LLC.
For more information about Blogads
visit our archives full of quips and quotes about
Internet
advertising trends.
To read the FAQ for Publishers,
please
click here.
To read the FAQ for Advertisers,
please
click here.
