Manage your Blog advertising


Q: What is SOV and how do I choose it?

A: SOV ("share of voice") is the percentage of time your ad will appear on the blog(s) you've chosen. (Ex. if you choose a 50% SOV, your ad will show up 50% of the time that blog is viewed.) If you're buying a "Banner" or "Adverpost" unit, you can choose the SOV's for each blog in your campaign using the drop-down menu to the right of each blog name on our order page. "Blogads" units are only available at 100% SOV and appear for every pageview for the entire time period purchased, so the drop-down will not appear if you choose a "Blogads" ad size.

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