Manage your Blog advertising

FAQ

Q: What can I do to optimize my ads' performance?

A: Take a look at our Advice page for tips and tricks from our sales team.

Most importantly, be sure you're running several different ad versions. Slight variations in images or text can make a huge difference in performance.

To see how well each version is performing, log in to your Blogads account and click "Active Ads" in the left navigation bar. Click "Versions" to see specific performance data. If one ad version is outperforming the others, adjust the amount of time that ad appears by clicking on a day in the far left, gray column. Adjust the percentages above each ad version to favor the ad that is performing best, and then click "Apply these weights to any subsequent days with the same set of ad versions" in the gray column to make this change for every day left in the campaign.

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