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Why advertising on blogs
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Blogs are ideal for promoting everything from books, gigs, candidates, software, EBay auctions, and legal services to movies, clothing, household items, and vacation packages-- goods and services that require a strong intellectual or emotional engagement with an audience. Most of all, Blogads are good for new products and services that require word of mouth to really catch fire.
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Most purchases are made in a social context. Only 1 in 10,000 people buy something really new; most of us wait until two or three or ten friends or peers try something. (Were you the first person in the Western Hemisphere to get a tattoo?) So marketers are obsessed with "word of mouth." But you can't rely on demographic slicing to get good word of mouth... unless you've got thermonuclear ad budget. You've got to think in a new dimension, and advertise to groups of influential people who know each other, respect each other, talk to each other. Blogs make the networks of peers reachable. Now you don't have to hit 500,000 eyeballs to stir up some word of mouth... it's far better to talk to 500 people who know and respect each other, right?
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Yep. For a while at least. While software, books, music and magazines are sold by big companies, obviously they are usually created by individuals or small groups. Blogads pricing and scale should mesh well with the individual creators' needs and wallets.
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