The Lesbian Blogger Ad Hive is a varied group of blogs written by lesbians of diverse backgrounds and interests and containing lesbian interest stories. Each blog has been hand picked for quality content that covers topics of concern to the lesbian community, including lesbian identity, relationships, politics, entertainment, and parenting. There are personal diaries, social commentaries, news headlines, and practical tips for daily life. Some are serious and some wickedly funny. Our readers are mainly lesbians, but may also include women, men, activists, and open-minded individuals of all orientations, identities, origins, and ages. A recent national survey found that Gay and lesbian adults also feel more positive towards advertisements found on blogs. Nearly one in five (19%) reported that they felt positive towards advertisements, compared to 8 percent of heterosexual adults. And in a similar study conducted two years ago, roughly the same proportion (21%) of gays and lesbians reported feeling positively towards blog ads. At the same time, lesbians often have unique outlooks and interests even within the LGBT community. The Lesbian Blogger Ad Hive gives you the opportunity to focus your advertising on this desirable demographic.
How economically powerful are gays and lesbians? * An estimated 15.3 million gay and lesbian consumers had a combined buying power of more than $660 billion in 2006. * 72% prefer to buy from companies that advertise to them directly (source: Harris/Witeck-Combs) * 89% are highly likely to seek out brands advertised to them, and a majority will pay a premium for quality products and services (source: Simmons) * Gay Americans are almost twice as likely as their straight peers to own a prestige luxury vehicle (source: @blan) * The median combined household income of gay couples is 60% higher than opposite-sex couples (source: OpusComm Group) * Compared to the national average, gay people are three times more likely to choose to live in racially, ethnically and culturally diverse communities (source: Gertler and Vinodrai) * Creative and innovative people driving the tech economy seek places high in cultural, racial and ethnic diversity, including gays and lesbians (source: Gary Gates and Brookings Institute)
