Blogads stir opinion makers

"My favorite 'buzz seeding' tool currently is the amazing network over at BlogAds.com in part because of the interesting things you can do when you leave the IAB standards behind. ...
People tend to blog about what they see on other blogs they read: the percentage of blog readers who actually also have blogs might surprise you. Call it nepotism, call it a connected community, call it a global feedback loop, call it influencer marketing. So your bonus ripples are that you start seeing blog entries describing the experience of having discovered the campaign (testimonial meets fresh incoming hyperlinks) that typically start with a description of where they heard about it."
- Brian Clark GMDstudios, creator of campaigns for SharpTV, Audi and Levis, writing in Revenews.com GMDstudios

"BlogAds has been an enormously successful component of nearly every online media campaign I've developed."
- Craig Peters
CKPcreative

"I'm very pleased with the ROI on Blogads, both in terms of new clients and resumes for our political staffing company. I can spend $250 to $1000 a month on a blog, advertising on right-leaning or left-leaning blogs according to our needs, and connect with visitors who are more literate, more targeted and more interested in politics than on other sites."
- Chris Jones President
Politemps

"Having experimented with Blogads last year, we've devoted a much-increased portion of our marketing budget to your service this year. Blogads is a great service, simple to use and control. For a niche publisher like our company, Blogads has been a fantastic resource for reaching potential customers we couldn't otherwise hit at affordable prices. I talk Blogads up whenever I can."
- Chug Roberts Publisher
TheCapitol.Net

"We were very pleased with the Blog campaign for VH1 Celebreality. Blog Ads provided a strong boost of awareness as well as a viral buzz in the weeks leading up to the premiere. The huge number of impressions and solid CTR were also encouraging."
- Jonathan Powell
Mediakitchen.tv

"I love using the blogad combination of image and link-filled text. Blogs are filled with opinion, news, debate, links, humor, passion, information, factoids, personality --compared to all this, traditional IAB units are way too limiting for blog advertising."
- Beth Kirsch
Audible.com

"Blogads makes it a snap to create and customize our campaigns, and the traffic they send to our book and author sites is significant. But the best part is being able to share space (mind-space, virtual-space, screen-space) with the bloggers who -- if they embrace our books and authors -- make all the difference."
- Farah Miller
Manager of New Media
The Knopf Publishing Group

"I've been extremely pleased with the success of our BlogAds campaigns. No other medium gives us the same level of targeted results."
- Matt Wade
eChristian Web Hosting

"My company has only been online 19 days, and sales are way ahead of expectations. I wasted some time with Google AdWords, and then switched to Blogads. All my sales at this point have come through Blogads. Jewelry is not usually an impulse purchase, so my plan is to place the ads in selected blogs and keep them there long term. I really appreciate the Blogads interface. I like being able to change out the ad whenever I want to. It's far more effective than having the viewer see the same thing over and over - particularly when you have a visual product to sell, like I do."
- Robb Debenport
www.sevenwindows.com

"Businesses and ad agencies that dismiss blogs and blog ads are nuts! Blogads are absolutely phenomenal. Compared with print ads we've run in the Village Voice, blogads target our exact demographic and give four times the 'bang-for-buck.' You are keeping our fulfillment guy extremely busy. Bloggers put us on the map and blogads are definitely keeping us there."
- Richard Luckett
Agitproperties

"After my ad for Klezmer Christmas started running yesterday on TalkingPointsMemo, my traffic was up five or six fold. I was up late last night processing orders. This is fantastic. I think blogads are going to be much bigger than banners. You are able to so closely target the sensibility of the people you are advertising to. I just knew Josh's audience would appreciate the humor of my album and I've been proven right."
- Paul Libman
Libman Music

"Thanks for the blogads service. We've gotten very good CPM and CPC rates this way; it's definitely been helpful to us."
- Elias Israel
Messagefire

"With blogads I'm getting about 50% of the customers as [name deleted].com delivers... for about 5-10% the cost. Plus it's a better demographic. Buying a Blogad is a bit like getting this really cool person to tell everybody she knows about your work, for the price of a half-can of soda per day. Blogads are the next best thing to word-of-mouth."
- Cartoonist Hugh Macleod
www.gapingvoid.com

"I like Blogads; I'm getting a better click-thru rate on them than I had on BCentral banner ads, for the most part. At least, more people are actually BUYING my books after clicking through. I really wanted to focus to a narrow market, especially L.A.-based media. I know the big money in writing is having movie options on your book. (I've optioned one already), not selling books. So if I can just break even in sales, but expose the books to people who can get me into the movie-making machine, that is what I'm after. I can't get that with the rather broad dispersal in banner advertising."
- David Kilpatrick
Author LA Stalker

"As a veteran Google advertiser and guy who understands the importance of anharmonious color schemes in obtaining Ebay Power Seller status, I'm excited by Blogads. Not only is it a chance for the independent businessman to support the independent writer, but blog enthusiasts, comprised as they are of people who, you know, read stuff online and sometimes send Paypal, constitute the best market out there for selling digital goods. Particularly on weeks when their favorites authors take vacation."
- David Moynihan
Blackmask Online

"I was pleased with the clicks I got advertising on www.amylangfield.com. Creating an ad couldn't have been smoother. Uploading a graphic and text helped get my message across. Very cost-effective!"
- Douglas Arellanes
Head of Research and Development
http://www.campware.org/

Who: Blogads is a network of bloggers who accept advertising. Blog readers are hyper-literate, highly networked, influential and affluent.

Order a la carte, or if you prefer, target select spheres of New Yorkers, lawyers, evangelicals, gizmophiles, gays, conservatives, baseball, fans, foodies, liberals, scientists and dozens of other blogospheres.

What: You get more than clickthrus, you get mindshare. Rather than buy soulless banners and text-ads regurgitated from giant databases, use Blogads to:

  • Combine an image (up to 150X200 pixels) and text (up to 300 characters) and multiple links.
  • Appear among peer advertisers, increasing audience engagement with your message.
  • Sponsor influential blogs for a fixed period, saving money on longer sponsorships.

Warning: ads you'd run on sites like MSNBC.com may underperform on blogs. Smart blogads join a community's conversation rather than shouting over it. See some great examples of blog advertising. If you are looking for cheap clicks, go here. If you want 10 cent CPMs go here. If you want cantankerous, hard-to-convince, die-hard mavens stay here.

Why: You need to woo the activists and opinion makers traditional media can't reach.

Advertisers include:
Paramount Pictures, The Wall Street Journal, Penguin Books, The New Yorker, Random House, Oxford University Press, Rhodia notebooks, Regnery, RoadRunner, Ben Chandler for Congress, O'Reilly and Associates, NGP campaign software, 123CCTV, The Cheating Culture, The New Republic, Howard Dean, Oy to the World: A Klezmer Christmas CD, John Kerry, NRA Blacklist, Foreign Policy Magazine, Agitproperties, Messagefire, Gapingvoid, Blackmask Ebooks


How:
Ordering an ad takes just two or three minutes. Submit your image and/or text ad. Define its duration. Pay with Paypal's secure forms. You are done. After the blogger approves the ad, return to tweak and optimize clickthrus, renew or order on new blogs.

Browse sites and order an ad »


(We've played midwife to thousands of blogads. We can help you evangelize colleagues, conceive weblog-savvy campaigns or select the right bundle of blogs. Write sales@blogads.com or call (919) 636-4551. In Europe, call Miklos at +36 1 328-0602)