The site has 100,000-200,000 unique visitors and 250,000-300,000 pages viewed per week.
Most readers come from the United States, followed by Canada, the UK, Australia and Western Europe. They are educated and and are primarily middle to upper class, influential idea-generators and creative innovators in fields of industrial, graphic and other forms of design.
"I adore your site ... the most interesting places and things around the world and you always find something to get my attention. I feel like you cater directly to my strange fascinations. Thank you for a wonderful site."
"Excellent stuff, I especially enjoyed the articles on Urban Exploration! Great site!"