Advertiser: AutoAlliance EcodrivingUSA
Goal: Increase awareness and drive traffic to the Ecodriving website.
Approach: Auto Alliance combined blog advertising and a special electoral map sponsorship to saturate the blogosphere. Specifically: text image ads on over 165 blogs, 16 creative versions focusing on political figures, fuel conscious drivers, and ecological imagery, and an electoral map sponsorship on leading political blog, DailyKos, including front page tab, widget, logo and full map flash expandable billboard image.
Success: Stirred up discussion among blogosphere influentials like Calitics, EcoModder, EcoGeek, AutoblogGreen- who all wrote about Ecodriving. 8,740 hours of site viewership, 849,220 pageviews on the ecodriving site, 211,652 absolute unique visitors on site and 307,672,189 total views of ecodriving ads and logos.
Advertiser: American Apparel
Goal: Increase American Apparel store sales.
Approach: Hi Rise static banners with 3-5 versions per day on top gossip blogs.
Success: CTR's as high as .157%. American Apparel only continues advertising on sites that produce positive ROI and Blogads has been a consistent partner.
Goal: Increase online store sales.
Approach: Standard gif ads, linking to individual items for purchase within the text portion, with 3-5 versions per day across a community of fashion blogs.
Success: CTRs as high as .7% and many purchases. "Blogads is an amazing tool that helps you advertise on some of the hottest sites on the net! The interface provides a user friendly set up with countless ad options to choose from and the ability to monitor your ads and make updates 24/7, which keeps your ads fresh! The Blogads team also provides top notch service for ALL your questions along the way. ModCloth hearts Blogads." Kate, Modcloth
Advertiser: Arcade Fire
Goal: Promote awareness Arcade Fire's new album "The Suburbs" on high traffic blogs through display advertising, drive traffic to the Merge Records order page, boost album sales.
Approach: Hi Rise static ads on GoFugYourself, PerezHilton, Dlisted and DailyKos.
Success: Created awareness as the campaign was viewed 39,124,007 times and drove 6,466 people to the Merge Records order page. Ultimately the album debuted at #1 on U.S. Billboard 200 chart and was the Album of the Year at 2011 Grammy's.
The Learning Tower
Advertiser: The Learning Tower
Goal: Introduce the learning tower to moms.
Approach: Native advertising across 4 parenting blogs.
Success: Visitors stayed on landing page a lot longer than with traditional banners (over 3 minutes). Quality traffic led to several purchases during the time that the ads ran.
Advertiser: Hugh Jidette
Goal: Raise awareness of the growing national debt and government overspending.
Approach: Native advertising on niche political sites promoting fictional presidential candidate Hugh Jidette.
Success: Saw >3% CTR on launch day, and .55% CTR overall on the 6 week campaign, and sparked conversation (posts and comments) on host-blogs.