Blogads for opinion makers » Thin media news http://web.blogads.com/blog Thu, 05 Dec 2013 21:24:00 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.2 The bottom line on Henry Blodget’s Business Insider http://web.blogads.com/blog/2013/04/11/the-bottom-line-on-henry-blodgets-business-insider/ http://web.blogads.com/blog/2013/04/11/the-bottom-line-on-henry-blodgets-business-insider/#comments Fri, 12 Apr 2013 01:15:30 +0000 http://web.blogads.com/blog/?p=9033 Buried inside Ken Auletta’s recent New Yorker profile of Henry Blodget, there’s an ex-ray of the skeleton of Business Insider‘s P&L.

Six years on, the site projects $9.3 million in ad revenues for 2013. (Update: Henry B. wrote overnight that this figure was for 2012; I guess Auletta was interviewing Henry B in 2012, and their fabled fact checkers didn’t adjust the “this year” in Blodget’s quote.)

“That’s tiny. Ad rates are low. It’s tough to monetize,” says Blodget.

According to Comscore, BI has 9 million monthly US readers. (24 million global according to Google Analytics.) The rest of BI’s revenues (projected to total $11 million in 2013) come from conferences.

Anyone know how many editorial, sales and/or tech staff BI has these days? (Update: overnight Henry B. writes “~100.”)

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