Comics Curmudgeon
Goal: Attract new advertisers.
Approach: The blogger added new units to his blog (728x90 and 300x250) and offered them at half price. The blogger has a weekly update post and includes a link to his advertising options at the bottom.
Success: Increased the number of advertisers he typically gets by 10 (4x higher than average) in the same month. Clickthrus averaged 0.5 - 1.5% (as high as 2%), ensuring some return advertisers.
Drudge Retort
Goal: Get advertisers to repeat their purchase.
Approach: To call more attention to an advertiser's currently running ad, Drudge Retort places a link to the landing page at the top of his homepage.
Success: These links receive between 300-700 clicks for the advertiser and often generate active discussion.
Funky Downtown
Goal: Get advertisers to repeat their purchase.
Approach: The blogger published an adverpost with a link to the advertiser's site at no cost, and passed the link along to the advertiser in a personalized email.
Success: The advertiser renewed for February- and achieved a higher than .36% CTR for both months.
Gala Darling
Goal: Entice small businesses to advertise.
Approach: The blogger published a post introducing her 125x125 ad units and offering an enticing rate for small businesses.
Success: It tripled her typical monthly income and exposed her site to 57 new advertisers and potential repeat customers.
Need some help? FAQs
Log in to your account and visit your "Adstrips" page using the link in the left navigation bar. Look for the number "1" appearing in the "New ads" column to the right of the ad zone that has been purchased. Click on that number "1", and on the following page use the d... read more
Log in to your account and click "Adstrips" in the left navigation bar. Click on the number that appears in the column named "Current ads", to the right of the placement where the ad you need to pause is running. Use the drop-down menu in the "Status" column to select "Pau... read more
Blog Advertising Case Studies for Bloggers
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Comics Curmudgeon
Attract new advertisers -
Drudge Retort
Get advertisers to repeat... -
Funky Downtown
Get advertisers to repeat... -
Gala Darling
Entice small businesses to... -
Norml
Entice small businesses to...
