The Gershwin Hotel, 7 East 27th Street, New York, NY 10016

Step right up to the Gershwin Hotel for all of the social media thrills you can fit in one room. Space is limited, so click on the titles below to register now!

  • 10:30 AM - 11:45 AM

    The voice behind the curtain: Agency tweeters revealed!

    Behind every agency Twitter account lurks an actual human. How do these tweetsmiths cope with the pressure of representing agencies full of self-proclaimed creative geniuses and social media experts? Four tweeters talk about life as their ad agencies’ official Twitter voices.

  • 12:30 PM - 1:45 PM

    Innovative Ways Of Building Community Around Books

    Publishers and authors are increasingly connecting to their audiences in innovative ways through new social media platforms like Twitter, Facebook, Tumblr, Pinterest and book-based social networks. Join four publishing industry marketers as they discuss specific ways social media is helping them promote books — and what the changes may mean for publishers, authors and readers.

  • 2:15 PM - 3:30 PM

    Creating Community Around Your Blog

    Blogads will host an event discussing ways bloggers can build strong communities. The panel will cover individual bloggers’ unique experiences and tactics for engaging readers with social media and fostering a strong sense of community. Featured panelists include the bloggers at, and

  • 4:00 PM - 5:15 PM

    AgencyWare: Agency as Maker

    Should agencies think like startups? Thought leaders have debated this topic for the last year or so, and now some agencies are putting those thoughts into action. The result is a new generation of agency products that harness the energy and attitude of social and digital media.

    Most agencies share key ingredients of agile software companies, like designers, programmers and project managers. But do they have they essential patience to iterate and persist throughout a profitable product’s lifespan? And is coding products in-house just a great exercise, or is a viable new business model emerging?

    Brian Morrissey, Editor in Chief of Digiday, will moderate a panel of agency innovators that have experimented with the open social graph and worked to develop their own in-house tools, toys and applications.

  • 5:30 PM - 6:30 PM

    SUXORZ Cocktail Hour

    There will be an open bar for all SUXORZ ticket holders.

  • 6:30 PM - 8:30 PM

    SUXORZ: The Worst Social Media Screw-Ups of 2011

    NOTE: Because of high demand, this is a paid event ($20) . Tickets must be purchased online in advance at Ticket price includes access to open bar.

    Think you know everything about social media? Come laugh and learn as we dissect the twelve worst social media campaigns of 2011.

    Amid tales of genius and triumph during #SMWNYC, the #SUXORZ panel will be the Greek chorus.

    SUXORZ occurs in four rounds. Each panelist talks about a social media campaign she/he hates, accompanied by a slide or Youtube clip, then the drunken mob audience chimes in and votes on the worst campaign of that round. Finally, we revisit the winners of each round and vote on the grand SUXORZ campaign. Audience heckling and wisdom are welcome — nay, encouraged — throughout.

    It’s like what we’ve done in past years at SXSW and SMW11… with the lubrication of complimentary beer and wine.

    Together, we’ll school the marketers who abuse people-powered media. And learn a few lessons ourselves along the way.