Thursday, February 21
The Helen Mills Theater, 137-139 West 26th Street NYC 10001
Step right up to the Helen Mills Theater for all the social media thrills you can fit in one room. Space is limited, so register below!
Democratization Of Fashion: Are Consumers Haute Or Not?10:30am-11:45
With the rise of sharing platforms like Pinterest and Polyvore, consumers are no longer just following trends, they're influencing them. Not only has the internet provided people with the power to create and share inspiration boards, but platforms like Kickstarter and Etsy have empowered them to drum up support to actually make their design ambitions a reality.
Design and craft bloggers are imperative to curate the chaos caused by this industry revolution and new source of information overload, and they dictate the design trends of tomorrow. As bloggers expose consumers to the best new design tools, tips, and available funding sources, they empower consumers to create their own goods, while simultaneously helping those consumers rise to fame by promoting the next big (consumer created!) thing.
Join Blogads and friends as they discuss the future by exploring how these influentials are able to find what's cool in this explosion of consumer generated content.
- Stefan Loble of bluffworks.co
- Jace Lumley of plaint-shirt.com
- Eugenia Chien of polyvore.com
- Carrie Hammer of carriehammer.com, @carriehammer
The Gif That Keeps on Giving12:30pm-1:45
Since adding some of the first animation to websites of the 80's and 90's, the animated Gif has enjoyed a renaissance in the age of Social Media. Emphasizing simple wit rather than flashy technology, animated GIFs have also become increasingly popular with advertisers. Our presenters will look at brands' and agencies' use of animated gif advertising and ask what's next for this resilient medium.
Moderator: Saya Weissman, Digiday
A native New Yorker, she has authored recent articles on the use of the animated .gif in advertising for clothing and entertainment brands. http://www.digiday.com/author/sayadigiday-com
- Kevin Burg, Co-Founder of Cinemagraphs, cinemagraphs.com
- Maury Postal Associate Creative Director Social@Ogilvy
- Amanda Ferri, Community Outreach at Tumblr, amandalynferri.tumblr.com
- Jimmy McCain, @MisterGIF, mr-gif.com
Expanding Your Blog Across Multiple Platforms2:15pm-3:30
Your brand's success isn't limited to your blog. The bloggers behind GalaDarling.com, ISpyDIY.com and BurgerConquest.com are here to share their insights and experience in using the popularity of their blogs to grow their reach across multiple mediums. Come join us, and make sure to bring questions and ideas to bounce off of our contributors!
- Gala Darling, GalaDarling.com
- Jenni Radosevich, ISpyDIY.com
- Koko Ntuen, LadyGunn.com
- David 'Rev' Ciancio, BurgerConquest.com
Wikipedia and Marketers: The Encyclopedia Anybody Can Edit?4:00pm-5:15
Few websites are more tantalizing-or more dangerous-to online marketers than Wikipedia. It's arguably Google's favorite website, and it claims to be "open" to anyone.
But the reality is much different: for PR representatives, it has become a source of bad press, and among Wikipedians, a subject of great controversy.
This panel features veteran Wikipedia volunteers with differing views about how to responsibly contribute to your company's page... and when to save yourself the trouble.
If you work in marketing or PR and are tempted to dive into Wikipedia, this panel is for you.
SUXORZ: the worst social media campaigns of 20125:30pm-8:30
Think you know everything about social media? Come laugh and learn as we dissect the worst social media campaigns of 2012.
Amid #SMWNYC tales of genius and triumph, the SUXORZ panel is the official Greek chorus.
The Suxorz occurs in four rounds. Each esteemed panelist talks about a 2012 social media campaign she/he hates, showing a slide or Youtube clip, then the drunken, popcorn throwing mob audience comments and votes on the worst campaign of that round.
Finally, we review the winners of each round and vote on the grand champion Suxorz campaign. Audience heckling and wisdom are welcome throughout.
Together, we'll shame the marketers who abuse people-powered media. And learn a few lessons ourselves along the way.
- Kenyatta Cheese, Unmediated @kenyatta
- BL Ochman, What's Next Consulting @whatsnext
- Saya Weissman, Digiday @sweissman
- David Berkowitz, 360i @dberkowitz
- Henry Copeland, Blogads @hc (moderator)