How does DemocraticAds.com target an audience online?
DemocraticAds.com combines offline voter file data and matches it against online internet cookie, device ID, and social media data in order to create an audience of people that you’re trying to reach (such as Weak and Strong Democrats or Weak Republicans and Independents) restricted to a specified geography (such as your congressional district, county, or city) and finds that audience online.
On which sites will my ads appear?
Wherever your audience goes online! Our technology works in such a way that we are meeting your audience wherever they go on the internet. However, we only use brand-safe websites – we won’t be placing ads on the types of websites you wouldn’t want your campaign associated with!
NGP VAN Integration
How do I import a custom list for targeting on DemocraticAds.com?
This process originates on either SmartVAN or Votebuilder by NGP VAN. Once you have created a custom list on either of those platforms, you will be able to select the “Advertising” button. This will guide you through the easy process of importing your custom lists onto DemocraticAds.com.
I don’t see an advertising button – what do I do?
Contact the VAN administrator for your state. Also, feel free to reach out to firstname.lastname@example.org, and we can see how we can help.
How small can my custom list be?
In order to use your custom list for advertising on DemocraticAds.com, your custom lists from SmartVAN or Votebuilder must consist of at least 5,000 people – this is due to legal/privacy concerns.
My “Advertising” button is greyed-out and I can’t click it – what do I do?
Your list is too small – this will happen if your custom list is comprised of fewer than 5,000 people.
Is there an additional cost for using custom lists?
Not at all! The rates that we use for custom lists are the very same that we use for our standard audience campaigns.
How do I create an account?
Just click the “Get Started” button on the homepage or go to https://www.democraticads.com/register. A user can register using their NGPVAN ActionID login, their Facebook credentials, or by providing the required information with us, including a name, email address and a phone number.
I’ve created an account but it says I need to be approved. Why?
We’re a proudly Democratic/progressive firm, and we realize that our technology is a powerful tool that can have critical effects on influencing voters and winning elections. Therefore, we need to make sure that DemocraticAds.com remains exclusively in good hands, and the approval process includes an element of investigating and vetting all users to ensure that they align with our mission.
Building A Campaign
What’s the difference between mobile, desktop, and cross device ads?
Desktop ads will appear on what you would consider a traditional computer, such as a laptop or a desktop computer. Mobile ads will appear on any mobile devices, such as smartphones and tablets, and will appear on web browsers as well as in-app (so if you’re targeted audience are avid Candy Crush players, we’ll find them there!). Cross device ads run wherever your targeted users are and is our recommended solution!
What’s the difference between banners and Facebook ads?
Banner ads are the types of ads that you will see as you browse the internet, everywhere you go – at the top, on the sides, and in line with content on the New York Times website, for example. Facebook Newsfeed ads are the types of advertisements that appear as you scroll down the newsfeed of Facebook, and Facebook Right Column ads are those that appear on the right hand side of Facebook.
What is video pre-roll and how does it work?
A video pre-roll advertisement is the 15 or 30 second video that plays before any content that one might watch on YouTube, CNN, ESPN or any other brand-safe site with video content. At DSPolitical, we only buy non-skippable, user-initiated video pre-roll ad space - which just means that the video will play before a video that the user actively attempted to view, and they will not be able to skip your advertisement.
What time of day will my campaign start/end?
Our ad campaigns run midnight to midnight. So if your flight dates are July 1st – July 5th, your ad campaign will begin on as soon as the clock strikes 12:01 AM (EST) on July 1st, and will end at 11:59PM on July 5th.
What is a “target universe”?
The target universe is made up of the types of people you want to serve ads to. For example, you may want to targeted Weak or Strong Democrats, with a Low, Medium or High Propensity to turn out to vote, who all also happen to be Registered Voters. In this case, you would use the GOTV target universe. We have three universes available on Democratic Ads: GOTV, Persuasion, and Likely Voters. Some amount of customization beyond these three universes is possible – email Support at email@example.com for any questions in that regard.
What is an impression?
An impression is whenever an ad appears on the screen of a member of your target audience.
Why is the suggested budget really high? What does lowering the budget do to the effectiveness of the campaign?
The “full budget”, or suggested budget, is the cost for making the absolute maximum number of impressions given the provided timeframe, geography, and target universe. Users can use a custom budget to fit their financial means, which will scale down the campaign accordingly and in real time. A larger budget means the targeted audience will be hit at a higher frequency with your advertisements than would be the case if you used a lower budget.
What is a landing page?
The landing page is the website you would like your audience to be taken when they click on your advertisement.
I don’t have creatives – can you make them for me?
Yes! We can build advertisements for you using a template system, which comes at an additional cost of $250, or you can work one-on-one with one of our designers to create an ad, which comes at an additional price of $750.
Do I need ALL of these creative sizes or can I just submit one?
We need all of the noted creative sizes. The sizes are industry standard, and having all sizes allows us to place the ad on a wide range of different websites.
I want to finish making my campaign later… can I save my progress?
Yes – but you don’t have to lift a finger! Your progress is automatically saved every time you click on a new page in DemocraticAds.com.
Can I target multiple geographies at once?
Not at this time – we plan to add this feature in the very near future. Until then, you can email firstname.lastname@example.org to get a customized campaign set up containing your multiple geographies.
After Campaign Launch
How do I monitor my campaign?
On the campaign summary page, there is a Reports tab that will show you the progress of your campaign. Basic reports are available 24 hours after the launch of the campaign and graphs are available 48 hours after the launch of the campaigns. The reports show the number of impressions served compared to the number of impressions originally booked, and graphs show the number of impressions and clicks, as well as a click-thru rate, over time.
My campaign doesn’t seem to be performing well – what should I do?
We monitor each campaign closely to ensure there are no issues. However, if you have any concerns on a live campaign, you can contact Support at email@example.com.
Why won’t my creatives upload?
It’s important that all banners and videos meet the required file size and dimensional specifications. These are industry standards that must be adhered to in order to ensure that your ads can be uploaded correctly onto the sites where your audience will be.
Banners: File size must be 70kb or less for desktop and mobile ads. Desktop banners require the following sizes: 160x600, 300x250, and 728x90. Mobile banners require the following sizes: 300x50, 320x50, and 300x250. File formats must be either GIF, JPG, PNG, or HTML5.
Facebook Newsfeed and Right Column: Recommended image size is 1,200x628 (1.9:1). Placing FB ads require some amount of text (up to 90 characters), a headline (up to 25 characters), and a link description (up to 30 characters).
Video pre-roll: Recommended file size is between 1mb and 100mb. Video must be either 15 or 30 seconds long. The minimum dimensions and ratio are 640x260(16:9) or 640x480 (4:3). File format must be MP4.
My payment isn’t going through – what should I do?
First, ensure that there isn’t a problem with your finance department or bank. Beyond that, contact Support at firstname.lastname@example.org.
What is Facebook Advertiser Access and how do I grant it to DemocraticAds.com?
Facebook advertiser access is a page roles permissions feature that enables DemocraticAds.com to deliver your Facebook ads as if they were coming from your campaign’s Facebook Page.
Here’s how you do it:
On a desktop computer, log into Facebook.com. This action cannot be completed from a mobile browser or the Facebook app.
Go to your campaign’s Facebook page.
In the top, right-hand corner of the webpage, select “Settings.”
On the left-hand side, you will see a tab for “Page Roles.” Select it.
A section of the webpage will appear, labeled as “Pending Agency Requests.” There will be a Pending Agency Request from DSPolitical.
Select “Respond to Request.”
Select “Give DSPolitical access to my page.”
Select “Approve Request.”
You will be prompted to enter your password to confirm these changes.
DemocraticAds.com will now be able to serve ads on your behalf!
I have a problem/question not solved/answered here, what do I do?