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#FTW: Blogads creation wins IAC “Best Advertising Online”

Blogads, Wieden+Kennedy, and ABC have been presented with the Internet Advertising Competition’s “Best Advertising Online Ad” award for 2013.

The award was given for a series of interstitial ads on PerezHilton.com that responded to reader behavior and tied into the theme of ABC’s “GCB,” which features former nemeses who hide their disdain behind the veil of Southern charm. The show starred Kristen Chenoweth and was produced by Darren Star (of “Sex and the City” fame).

If a reader wanted to tweet a PerezHilton.com story, a pop up reminded them “Thou Shalt Not Tweet More Than 140 Characters.” Other behavior on the site prompted similar commandments, such as “Thou shalt not look at sexy photos” or “Thou shalt not covet another man’s wife” when viewing stories about attractive married celebs.

A big congratulations to our sales, programming, design and project management teams for their work. Thank you IAC!

Blogads joins other IAC prize winners in other categories including The Coca-Cola Company, Target, Huge, and CNN.

[Image via reactiongifs.com]

Compare and Contrast – Links from the Blogads Network

It’s wonderfully entertaining to have so many different points of view within the Blogads network, even though they can be covering similar topics.  Here’s a slew of recent topics recently talked about from different perspectives thanks to some of our awesome bloggers!

First up: Healthy Advice

Fit Bottomed Girls highlights five “healthy” mistakes guys are making:

I’m not afraid to order a salad; I just never want one. But this list is for guys, so that makes it ok.

VS.

In contrast to that advice, here’s WSWCM’s outlook on curing a bad day:

I fully support WSWCM writing a self-help book.

 

Second round: Misbehaving animals

CuteOverload share pics of stalker cats:

You know you’re a cat lady when these pictures look adorable rather than creepy. Guilty.

VS.

Dog Shaming shows off equally criminal pups:

Jetta- no body, no murder. Clean up the evidence next time!

 

Last, but not least: Pretty Little Liars’ Season Finale

Betches Love This recap the finale with their signature snark:

These recaps are the only way I’m able to keep up with what’s happening in the show. How do the tweens do it?

VS.

Possessionista recaps the episode’s style:

These high schoolers’ wardrobes are insane. Yikes. Wait, they’re not real. Phew!

 

photo by flickr user AngeStar

Blogads at SXSW 2013

Clockwatchers – Links from the Blogads Network

Need help passing the time today? These blogs are to the rescue, so take your time and enjoy:

Portable highlights the top “5 Relatively Forgotten Hotties and the Relationships I Wish I Had with Them:”

All are nostalgically crushable. I <3 Xander 4eva.

IMBOYCRAZY imparts some chuckle-worthy knowledge in this installment of “The Blind Leading the Blind:”

#5 really speaks to me.

LadyGunn showcases Emeli Sande:

Cool site writing about a cool lady…stop sucking up all of the cool out of the room!

Into the Gloss assesses anti-aging in your 20s:

The little girl photographed for this article is not impressed with something, and I need more of her sass in my life.

#WhatShouldWeCallMe illustrates what it’s like “When I think I smell pizza:”

Foods that produce a similar result in the Blogads HQ: kettlecorn popcorn, beignets and biscotti.

 

photo by flickr user CubaGallery

Curated Just for You – Links from the Blogads Network

I’ll save you some time weeding through the Internet for this week’s best posts, so here’s a look at some links from around the Blogads network that I’ve found particularly entertaining this week:

Immaculate Infatuation’s favorite Busboys review Catch:

Reviewing a seafood restaurant from a dirty bath tub is just so on point.

WSWCM capture how the Busboys may have felt after their Catch meal:

Tomorrow is another day.

Betches Love This spotlights “Lena Dunham Auditions for Zero Dark Thirty” as the video of the day:

To be fair, I’d ask to take the cupcake, too. Otherwise, that’s just wasteful.

Tom and Lorenzo give a rundown of the Oscars’ red carpet fashion:

There’s plenty more Oscar/after-party coverage on the site, too. My favorite highlight went to J.Law’s after-party dress.

GalaDarling shares a few of her favorite February things:

I can definitely vouch for her manicuring rec. Looking forward to more from this column!

 

photo by flickr user ..Lizzy..

#SMW13 Recap: The Democratization of Fashion: Are Consumers Haute Or Not?

Last week, I had the pleasure of chatting with Eugenia Chien of Polyvore, Stefan Loble of bluffworks.co, and Carrie Hammer of CarrieHammer.com about a shift we’re seeing in today’s fashion industry. Historically, the industry has had a top-down approach to fashion; trends were decided months before designs were produced or shared on the runway. Rather than asking fashionistas what they liked, brands told them what was “haute” and dictated where fashion was going.

Now, platforms like Kickstarter, Polyvore, Pinterest, Etsy, Storenvy (and the list goes on) allow consumers to put the power back in the hands of the people. Rather than just following trends, consumers are revolutionizing the industry. They can’t find what they want from the big brands, so tastemakers are creating what they (and their friends) want.

Check out this great recap of our convo below!

Expanding Your Blog Across Multiple Platforms: Advice from the blog experts

SUXORZ 2013: Recapping the Worst Social Media Campaigns of 2012

Happy Valentine’s Day! – Links from the Blogads Network

For anyone who has been having this week, these links from around the Blogads network are for you:

GalaDarling fills us in on “50 Ways to Have a Very Un-Valentine’s Day:”

This list really starts out with a bang.

WSWCM nails today on the head:

Like looking into a mirror.

DogShaming’s Zoe celebrated Galentine’s Day last night:

No one’s tying that girl down.

Immaculate Infatuation always knows the best places to go eat your emotions:

I’ll take a deep-fried sweet potato for one, please.

WTF, Pinterest? reminds us that we really didn’t want a Valentine’s Day gift, anyways:

I think Le Vian Chocolate Diamonds are missing from that list.

 

photo by flickr user creatocrat

Beyonce Bowl 2013- Links from the Blogads Network

In honor of Beyonce’s killer showing of hardwork and excellence at Sunday’s Super Bowl halftime show, let’s go ahead and celebrate her in addition to some other fierce ladies around the Blogads network:

First, The White Sade reminds us why we’re meant to be the fourth member of Destiny’s Child:

I make funny faces with friends, too! Wow, celebrities are just like us.

Tom and Lorenzo grace Quvenzhané Wallis with their latest WERQ:

I’d like to know where I can get a puppy purse like that.

IMBOYCRAZY always gives the most entertaining “blind leading the blind” advice:

I appreciate the confirmation that sleeping with your makeup still on is the mark of an exciting life rather than just being lazy.

Apocalypstick unleashes “the battle cry of the female blogger:”

Hypothetical winky faces are the worst.

Raise your blood orange mimosas, and cheers to all of the above with thanks to The Forest Feast’s recipe:

It’s always the right time for mimosas. Brunch be damned.

 

photo by flickr user Free Radio


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