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Archive for February, 2012

Ad agencies on Twitter: “I” vs “We”

by Nick Faber
Wednesday, February 29th, 2012

When you’re tweeting for a 10,000 person ad agency, should your tweets be written in the first person or the third person?

We hosted a SMWNY Social Media Week called “The voice behind the curtain,” at which we asked four intrepid ad agency tweeters to share stories and insights about representing entire organizations of creative geniuses on Twitter. One discussion that ignited the audience’s twitter-feed came from a simple question: is your agency an “I” or a “We” on Twitter? (more…)

ABC’s commandments for Perez Hilton’s readers

by Nick Faber
Tuesday, February 21st, 2012

Thinking of leaving a comment on one of Perez Hilton‘s posts? Today, there’s a commandment for that.

To promote its controversial comedy-drama GCB, ABC is running a series of interstitial ads throughout the popular gossip blog, featuring tongue-in-cheek commandments related to reader behavior.

The show, based on the book “Good Christian Bitches,” is full of religious imagery and references, including the tagline, “Love Thy Neighbor,” making this ad campaign divinely inspired indeed. (more…)

#SUXORZ 2012: The worst social media screw-ups of the year

by Nick Faber
Friday, February 17th, 2012

Each year, when Blogads hosts #SUXORZ at Social Media Week NY, we think its the last. We naively believe that corporations, politicians and celebrities will finally learn how to do The Social Media right. Lucky for the mob of 150 social media fanatics that joined us at the Gershwin Hotel on Wednesday night, 2011 defied and our optimism and was full of spectacular social media screw-ups. (more…)

Successful bloggers share their experiences in fostering community at SMWNY #smwblogcommunity

by Katie Brauer
Friday, February 17th, 2012

As blogs have expanded on the web in scope and size, so have the ways that blog writers can interact with readers. Jessica Harlow (JessicaHarlow.com), Angel Laws (ConcreteLoop.com), and Gala Darling (GalaDarling.com) sat down with Paul Steketee (@steketee), Head of Social Marketing at Rapp, to discuss how they interact with the communities that they have built. The panelists shared their experiences in an open conversation with the audience at our panel, “Creating Community Around Your Blog,” part of the Blogads Social Media Spectacular at Social Media Week in New York.


The real people behind 4 popular agency Twitter accounts speak out at #SMWNYC

by Nick Faber
Thursday, February 16th, 2012

Behind every agency Twitter account lurks an actual human. Four such tweetsmiths joined me in the first panel of yesterday’s Blogads Social Media Spectacular, “The voice behind the curtain: Agency tweeters revealed!”

Here are some of the best stories and reactions from the Twitter-crazy crowd that gathered at the Gershwin Hotel. (more…)

Innovative book marketers talk community at SMWNYC 2012 #smwbooks

by Megan Mitzel
Thursday, February 16th, 2012

Social media, as a tool to sell books, is here to stay. Yesterday, @blogads’ Henry Copeland was joined by panelists Guinevere de la Mare from @chroniclebooks, Ryan Chapman from @fsg_books, Emily Lyman from @crownpublishing, and Miriam Parker from @littlebrown to delve into best and worst practices for publishers using social media during a panel we called “Innovative Ways of Creating Community Around Books.”

Here are some of the key take-aways from the panel. (more…)

Planned Parenthood strikes while the iron’s hot

by Nick Faber
Friday, February 10th, 2012

The Planned Parenthood Action Fund grabbed prime real estate today — at exactly the right moment!

As news of the President’s decision to compromise on his controversial birth control announcement unfolded on Daily Kos today (see three screenshots below), Planned Parenthood’s bright pink ads ran right alongside the story. The ad takeover and fully-clickable background skin encourages the active readers of Daily Kos to voice their support of women’s access to birth control.


Write books? Write about books? You should be on Pinterest.

by Megan Mitzel
Thursday, February 9th, 2012

What is Pinterest?
Pinterest is a social sharing site that helps you organize and share the beautiful things you find on the web– a more visual way to bookmark things you’re interested in. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. You can also browse pinboards created by other people to discover new things and get inspiration from people who share your interests.

How can Pinterest help a book publisher or author? (more…)

Advertising agency R/GA goes back in time to imagine the future

by Nick Faber
Wednesday, February 8th, 2012

We love when an agency decides to make something cool for itself, or for its fans.  Some folks from R/GA, an agency in New York known for its rabble-rousing Twitter account, have put together a video called “Retro Tech.” Employing a combination of overused-VHS aesthetic and AR-esque post-production elements, the video takes you on a trip down memory lane with agency staffers pining and opining about vintage technology.



Webinar replay: How to attract more advertisers

by Nick Faber
Monday, February 6th, 2012

Did you miss Friday’s free webinar for bloggers? Don’t worry. Here’s the replay of the entire presentation, and you can find the slides below.

Have a question about this webinar or suggestions for future webinars? Feel free to contact the hosts, Paige Wilcox or Nick Faber, via Twitter or send an email to blog-tech[at]blogads[dot]com. Or even better, leave a comment!

How to attact more advertisers.

View more presentations from Nick Faber
Check out our previous webinar for bloggers, Facebook: Are you doing it right?

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