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Archive for April, 2012

Blogads stands with local startups against NC Amendment One

by Nick Faber
Monday, April 30th, 2012

New companies are always popping in North Carolina, or moving here and thriving on the diverse, talented and highly educated workforce found in the state’s urban centers. But on May 8, North Carolinians will vote on an a constitutional amendment that would harm many of our talented citizens, as well as our state’s reputation as a entrepreneurial hotbed.


Pinterest: A recipe for spam

by Nick Faber
Friday, April 27th, 2012

Looking for a recipe on Pinterest? Hope you like processed pork products, because the majority of pins you’ll find in the Pinterest “recipe” search is straight up spam. (more…)

Do readers of liberal and conservative blogs live in two different countries?

by Nick Faber
Thursday, April 26th, 2012


Readers of conservative and liberal blogs appear to inhabit diametrically opposed realities, our recent survey of blog readers indicates.

Compared with conservative blog readers, readers of liberal blogs are 13 times more likely to be “very concerned” about climate change. Liberal blog readers are nearly 6 times more likely to rely on newspapers versus conservative blog readers. Liberal blog readers are also 1.9 times more optimistic about making a major purchase in today’s economy.


Morning Coffee: April 25, 2012

by Nick Faber
Wednesday, April 25th, 2012

It’s not too late for one more cup.

photo by flickr user 7-how-7

Android’s brand problem: 25 different phones for every iPhone [INFOGRAPHIC]

by Nick Faber
Tuesday, April 24th, 2012

I was watching TV at my sister’s house when another commercial for another NEW Android phone aired. “Which one do you have?” she asked me.

“Uh… Droid.. um…” I had to take apart my giant case to remember which HOT NEW model I had gotten just a few months back. And then it hit me. “iPhone users don’t have this problem.”


Email addiction: The seven signs you’ve got it

by Kelly Giles
Monday, April 23rd, 2012

Hi, I’m Kelly, and I have an email addiction. How do I know? Because I meet every single one of the Diagnostic and Statistical Manual of Mental Disorders (DSM) standards for addiction (explained lay-people terms here). This is the definition used by doctors, people! And I bet you have one, too. Take a little quiz and find out: (more…)

Readers’ Choice: Who should have won the Pulitzer Prize for Fiction?

by Nick Faber
Thursday, April 19th, 2012

“Most readers hearing the news will not assume it was a deadlock. They’ll just figure it was a bum year for fiction,” wrote author Ann Patchett in her New York Times piece, “And the Winner Isn’t …”

Readers, authors, publishers and book sellers have been fuming over this week over the absence of a prize in the fiction category, the first Pulitzer fiction snub since 1977. In addition to confusing and putting off readers, the lack of a fiction prize vexes authors and eliminates the built-in promotional push publishers rely on.

Since the Pulitzer Committee has let us down, we’re asking the real influentials of the blogosphere to weigh in.  Head over to our poll on Facebook and let us know who should have won.

photo by flickr user quinnanya.

Blog advertising testimonial: Reaching influential book readers with surgical precision

by Nick Faber
Thursday, April 19th, 2012

As the media landscape becomes more fragmented, blogs are human hubs for sharing insights, gossip and news. For the last 10 years, we’ve helped thousands of advertisers connect to the readers of these influential hubs. As much as we like to tell the success stories of our advertisers, we prefer to hear their stories first hand.

Author Kia Heavey recently found herself on a blog called Bookworm Room after following a link from another book blog. (more…)

Morning Coffee: April 18, 2012

by Nick Faber
Wednesday, April 18th, 2012

Now serving 5 fresh articles and videos to enjoy while you wait for the caffeine to kick in.

Photo by flickr user betta_design

Coke crushes Pepsi in most social media metrics

by Nick Faber
Tuesday, April 17th, 2012

Two years ago, Coke abandoned efforts to build its own social infrastructure “in favor of approaching customers at the places they already hang out, like Facebook and YouTube.” Meanwhile, Pepsi was reallocating cash from Super Bowl spots to its philanthropical crowd-sourcing campaign, The Refresh Project. (more…)

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