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Archive for the ‘SMWNYC’ Category

#SMW13 Recap: The Democratization of Fashion: Are Consumers Haute Or Not?

by Kate Studwell
Monday, February 25th, 2013

Last week, I had the pleasure of chatting with Eugenia Chien of Polyvore, Stefan Loble of bluffworks.co, and Carrie Hammer of CarrieHammer.com about a shift we’re seeing in today’s fashion industry. Historically, the industry has had a top-down approach to fashion; trends were decided months before designs were produced or shared on the runway. Rather than asking fashionistas what they liked, brands told them what was “haute” and dictated where fashion was going.

Now, platforms like Kickstarter, Polyvore, Pinterest, Etsy, Storenvy (and the list goes on) allow consumers to put the power back in the hands of the people. Rather than just following trends, consumers are revolutionizing the industry. They can’t find what they want from the big brands, so tastemakers are creating what they (and their friends) want.

Check out this great recap of our convo below!

Expanding Your Blog Across Multiple Platforms: Advice from the blog experts

by Paige Wilcox
Friday, February 22nd, 2013

SUXORZ 2013: Recapping the Worst Social Media Campaigns of 2012

by Paige Wilcox
Friday, February 22nd, 2013

Pounce on your muse now!

by Paige Wilcox
Friday, March 23rd, 2012
Gala Darling, Jessica Harlow and Angel Laws at Social Media Week NYC

Bloggers have an array of community-building tools and techniques at their disposal, but don’t forget that content is the backbone of a site’s longevity and success.

Bloggers Jessica Harlow (JessicaHarlow.com), Angel Laws (ConcreteLoop.com) and Gala Darling (GalaDarling.com) all lauded the importance of producing the content that you would want to see, yourself, during their appearance at Social Media Week’s “Creating Community Around Your Blog” event. (more…)

Is your agency making cool shit — or just talking shit?

by Nick Faber
Monday, March 5th, 2012
Deeplocal's LikeBelt in action
Deeplocal’s LikeBelt in action

You’ve probably heard this question a dozen times in the last year: “Should an agency act like a startup?” Essentially, agencies share key ingredients of agile software companies, like designers, programmers and project managers, but do they have the patience to iterate and persist throughout a profitable product’s lifespan? And is coding products in-house just a great exercise, or is a viable new business model emerging? (more…)

#SUXORZ 2012: The worst social media screw-ups of the year

by Nick Faber
Friday, February 17th, 2012

Each year, when Blogads hosts #SUXORZ at Social Media Week NY, we think its the last. We naively believe that corporations, politicians and celebrities will finally learn how to do The Social Media right. Lucky for the mob of 150 social media fanatics that joined us at the Gershwin Hotel on Wednesday night, 2011 defied and our optimism and was full of spectacular social media screw-ups. (more…)

Successful bloggers share their experiences in fostering community at SMWNY #smwblogcommunity

by Katie Brauer
Friday, February 17th, 2012

As blogs have expanded on the web in scope and size, so have the ways that blog writers can interact with readers. Jessica Harlow (JessicaHarlow.com), Angel Laws (ConcreteLoop.com), and Gala Darling (GalaDarling.com) sat down with Paul Steketee (@steketee), Head of Social Marketing at Rapp, to discuss how they interact with the communities that they have built. The panelists shared their experiences in an open conversation with the audience at our panel, “Creating Community Around Your Blog,” part of the Blogads Social Media Spectacular at Social Media Week in New York.


The real people behind 4 popular agency Twitter accounts speak out at #SMWNYC

by Nick Faber
Thursday, February 16th, 2012

Behind every agency Twitter account lurks an actual human. Four such tweetsmiths joined me in the first panel of yesterday’s Blogads Social Media Spectacular, “The voice behind the curtain: Agency tweeters revealed!”

Here are some of the best stories and reactions from the Twitter-crazy crowd that gathered at the Gershwin Hotel. (more…)

Innovative book marketers talk community at SMWNYC 2012 #smwbooks

by Megan Mitzel
Thursday, February 16th, 2012

Social media, as a tool to sell books, is here to stay. Yesterday, @blogads’ Henry Copeland was joined by panelists Guinevere de la Mare from @chroniclebooks, Ryan Chapman from @fsg_books, Emily Lyman from @crownpublishing, and Miriam Parker from @littlebrown to delve into best and worst practices for publishers using social media during a panel we called “Innovative Ways of Creating Community Around Books.”

Here are some of the key take-aways from the panel. (more…)

12 great ad agency tweets from the last 24 hours

by Nick Faber
Wednesday, February 1st, 2012

Ad agencies, staffed with creative geniuses and social media experts, better have a darn good social media presence themselves. Here are some of the best tweets from the last 24 hours on my ad agency Twitter list. (more…)

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