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Bloggers aren’t ‘trained writers’ (thank God!)

by Henry Copeland
Tuesday, October 22nd, 2013

Martha Stewart, famous for her insider trading and trend-setting for the bourgeoisie, today took a whack at bloggers.

Who are these bloggers? They’re not trained editors and writers at Vogue magazine. I mean, there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good or are copies of everything that really good editors have created and done. Bloggers create kind of a ‘popularity‘. But they are not the experts and we have to understand that.

Some bloggers are annoyed by Martha’s sneering.

I think Martha’s gotten at least one important think right. She’s right that many bloggers are not ‘trained writers.’ But she’s wrong that many bloggers are not experts. On the contrary, it’s the journalists who are not experts… they’re magpies, hopping from topic to topic as directed by their editors. Meanwhile, many bloggers are experts, writing daily about the same topic, a topic they’re passionate about, a topic they actuallyspecialize in for their day jobs. Which makes bloggers’ insights and questions far more important than those pushed out on deadline by the average dilettante journalist, trained or not.

Wanna link to a paragraph?

by Henry Copeland
Thursday, April 18th, 2013

You may have heard that we’re putting some energy into Pullquote, a new tool that makes it easier for you to link to a paragraph. Let’s say you’re reading a long article and find some key nugget in the 17th paragraph. Rather than tweet a link to the whole article and suggest people “look near the bottom of the page,” you can now use Pullquote to direct readers directly to that paragraph. (Or sentence or even word.) This isn’t for everybody — mostly likely best for power-critics and people who like to share a lot on Twitter. Head over and join the beta if you’re interested.

22 things to think about when applying for a job

by Nick Faber
Tuesday, November 15th, 2011
image by flickr user hartboy

Amid rotten economy and 9% unemployment, we’re thrilled to be creating new jobs.

We’ve seen a bunch of job applications in recent months, and based on that experience, we’d like to share some do’s and don’ts. (more…)


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