Our blog | Blogads

Archive for the ‘Thin media news’ Category

The bottom line on Henry Blodget’s Business Insider

by Henry Copeland
Thursday, April 11th, 2013

Buried inside Ken Auletta’s recent New Yorker profile of Henry Blodget, there’s an ex-ray of the skeleton of Business Insider‘s P&L.

Six years on, the site projects $9.3 million in ad revenues for 2013. (Update: Henry B. wrote overnight that this figure was for 2012; I guess Auletta was interviewing Henry B in 2012, and their fabled fact checkers didn’t adjust the “this year” in Blodget’s quote.)

“That’s tiny. Ad rates are low. It’s tough to monetize,” says Blodget.

According to Comscore, BI has 9 million monthly US readers. (24 million global according to Google Analytics.) The rest of BI’s revenues (projected to total $11 million in 2013) come from conferences.

Anyone know how many editorial, sales and/or tech staff BI has these days? (Update: overnight Henry B. writes “~100.”)

Our Tweets