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Archive for the ‘Digital Ad Academy’ Category

Advertise here: The anatomy of a great sales page

by Nick Faber
Friday, March 23rd, 2012

We’ve all seen links on our favorite blogs that say something like “buy ads here” or “advertise here,” but unless you’re an advertiser, you may not have clicked to find out where that link takes you. If a blogger really wants to make money blogging, she will have a landing page full of compelling information and options for advertisers. And that’s at the very least.

Today, we’ll learn how to make a kick-ass advertising page by looking at advertiser pages that already kick ass. (more…)

Advertising Glossary: Ad units, Ad Zones and Adstrips

by Nick Faber
Tuesday, January 31st, 2012

Welcome back to Digital Ad Academy, where no advertising term or concept is too mundane or obscure for our careful examination. Today we’re looking at ad units, and zones and adstrips. Though use of  these terms varies from amongst different online ad providers and networks, they are the most common words used to describe ads and their placement. If you understand what they mean, then it will be easier to get the quality ad impressions you expect as an advertiser — or set the prices you desire as a publisher.

Advertising Glossary: CPM vs. CPC vs. CPA

by Nick Faber
Monday, January 9th, 2012

If you’ve ever purchased online ads, there is a good chance that the cost of advertising was given to you in either CPM, CPC or CPA. Unless you’ve worked in the advertising industry, or have prior experience buying ads online, you might not have known what these similar-looking acronyms mean. But having an understanding of these methods of calculating the cost of advertising will help you understand where your ad dollars are going, and could also save you a few bucks.

In today’s installment of Digital Ad Academy, we’ll look at each of these pricing techniques and how they differ from each other.


Advertising Glossary: Pageviews vs Impressions

by Nick Faber
Monday, December 12th, 2011

In our last installment of the Digital Ad Academy, we showed you how to calculate clickthrough rates (CTR) by introducing clicks and impressions. Clicks are how many times someone clicks on an ad, and impressions are the number of times an ad is displayed.

In the world of online advertising, a common mistake is to confuse impressions with pageviews (PV), which is the number of times a page is displayed. To make things even more unclear, a pageview is sometimes referred to as a page impression.

Here’s how pageviews and ad impressions are calculated differently: Let’s say a blog has a banner ad placed above its header on all pages. A visitor opens the home page and sees the ad. So far, the blog has received one pageview, and the ad has received one impression. The user clicks through to another page, where the same ad is above the header. Now the blog has received two pageviews, and the ad has also received two impressions.

Will pageviews over a period of time match ad impressions over the same period?

Not necessarily. In the scenario above, the ad was on all pages, so the number of ad impressions was equal to the number of pageviews. If the same advertiser in that scenario had requested that the ad only be served on the home page, then the blog would have two pageviews and the ad would have only one impression.

Blogads.com sells our standard Blogads according to a sponsorsip model, which is to say that our ads appear on every page of a blog for a fixed period of time. When an advertiser visits our order page, she will see a figure that says, “up to ____ imp/wk.”  That number is based on the total number of estimated pageviews for a period of time. If the advertiser buys a one-week ad on a blog that serves 10,000 pageviews a week, it is likely that her blog will also receive about 10,000 impressions.

To recap:

Impressions = Number of times an ad is displayed on a user’s screen
Pageviews = Number of times any page has been displayed on a user’s screen
Impressions ≠ Pageviews

Sometimes these numbers are the same, but the number of impressions is often lower than the number of pageviews. If a publisher claims an ad has received more impressions than a site has received pageviews, someone is either confused or being dishonest.

Advertising Glossary: Impressions, Clicks and Clickthrough Rate (CTR)

by Nick Faber
Tuesday, November 29th, 2011

Welcome to Digital Ad Academy. We’ll be using this series to break online advertising down into its core elements and explore the basics of buying, selling and tracking ads.

We begin with one of the most basic ways to measure the success of digital ad campaigns: the clickthrough rate (CTR). But before we can figure out what an ad’s CTR is, we need to understand how that particular statistic is calculated. To do this, we need to know the ad’s impressions, clicks and some basic division.


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