Monday, January 30th, 2012
Book publishers vary widely in their use of Facebook, Twitter, Tumblr and Pinterest, according to research Blogads assembled in advance of its February 15 Social Media Week panel, “Innovative ways to build community around books.”
Many publishers have adopted Twitter and Facebook, with Randomhouse dominating the former and Scholastic big on the latter. Only a small handful of publishers have started using the other growing social platforms of the moment, with three publishers Pinterest, the photo curation service popular with women,
and five using Tumblr.