Thursday, September 1st, 2011
It takes a really great ad to impress the advertising blogerati, who see and opine about every ad in every medium. Chipotle has a real winner on its hands with its “Back to the Start” video, which will soon be airing in US movie theaters. Here’s what 8 bloggers who have seen the best and worst our industry has to offer, think about the spot:
This new ad for Chipotle is beautiful. Or as beautiful as you could ever make the act of harvesting animals for food.
Chipotle is committed to sustainable farming. Willie Nelson is committed to sustainable farming. So it makes sense to feature Nelson covering Coldplay in this new stop-motion animated short film called “Back to the Start” that depicts a farmer’s journey to sustainable farming.