Eyewear innovation: Warby Parker’s fashionable approach to spectacles marketing
For those of us who are too busy for free both-way shipping, Warby Parker developed the Virtual Try-On tool. Find a frame you like, pose for a webcam shot (or upload a pic), et voila!
Warby Parker isn’t the only online glasses shop offering virtual try-ons, but we think they’re doing it best. The glasses match the angle of your mug shot just right, and even adds a faux glare to the lenses.
Oh, and it’s also a great marketing tool. Users can easily share their stylish new looks to Facebook and ask their friends for feedback. And hey, those are some pretty damn stylish frames they’ve got, so who wouldn’t want to share them? And who wouldn’t want to turn around and try a pair themselves?
As for the monocle? No one really wants to wear a monocle, do they? But everyone wants to know what they’d look like in one. Brilliant.
For more innovative marketing goodness, check out our coverage of the award-winning virtual poverty game, SPENT.