The idiot wisdom of contextual advertising

Sometimes contextual advertising produces humorous juxtapositions. And sometimes the juxtapositions offer up a Delphic hint of wisdom, as is the case in this Netflix ad paired with an article by Henry Blodget about Netflix’s stock roller coaster. The Expendables image in the ad makes the perfect emblem for Netflix’s journey from confident competence to arrogant overreach to public humiliation.