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Archive for December, 2011

The Ultimate Guide to Gift Guides for Ad People

by Nick Faber
Wednesday, December 14th, 2011

It’s not too late to find the perfect holiday gift for the advertising professional in your life. Here are ten guides with loads of gift ideas for new media types.

1. Brandflakes for Breakfast Gift Guide

This guide, from Humongo’s breakfast blog for adsters, is like a cross between SkyMall and Spencer Gifts, full of clever and ironic gifts that would give even the most jaded creative a good chuckle.

Typical gift: Air Quote Mittens


(more…)

Blogads Holiday Calendar, 12/14: 25% off ads on The Millions

by Nick Faber
Wednesday, December 14th, 2011

We’re counting down to the New Year with our gift-a-day holiday calendar. Make sure to bookmark the calendar and come back every day for a new surprise.

On the 14th day of December, Blogads gives to you…

A 25% discount if you purchase an ad on The Millions by 12/31/11! Click here to create your ad and enter “winter” in the coupon code field.

Come back tomorrow for a new surprise…

Blogads Holiday Calendar, 12/13: 25% off ads on Your Life After 25

by Nick Faber
Tuesday, December 13th, 2011

We’re counting down to the New Year with our gift-a-day holiday calendar. Make sure to bookmark the calendar and come back every day for a new surprise.

On the 13th day of December, Blogads gives to you…

A 25% discount if you purchase an ad on Your Life After 25 by 12/31/11! Click here to create your ad and enter “HOLIDAYLA25″ in the coupon code field.

Come back tomorrow for a new surprise…

Advertising Glossary: Pageviews vs Impressions

by Nick Faber
Monday, December 12th, 2011

In our last installment of the Digital Ad Academy, we showed you how to calculate clickthrough rates (CTR) by introducing clicks and impressions. Clicks are how many times someone clicks on an ad, and impressions are the number of times an ad is displayed.

In the world of online advertising, a common mistake is to confuse impressions with pageviews (PV), which is the number of times a page is displayed. To make things even more unclear, a pageview is sometimes referred to as a page impression.

Here’s how pageviews and ad impressions are calculated differently: Let’s say a blog has a banner ad placed above its header on all pages. A visitor opens the home page and sees the ad. So far, the blog has received one pageview, and the ad has received one impression. The user clicks through to another page, where the same ad is above the header. Now the blog has received two pageviews, and the ad has also received two impressions.

Will pageviews over a period of time match ad impressions over the same period?

Not necessarily. In the scenario above, the ad was on all pages, so the number of ad impressions was equal to the number of pageviews. If the same advertiser in that scenario had requested that the ad only be served on the home page, then the blog would have two pageviews and the ad would have only one impression.

Blogads.com sells our standard Blogads according to a sponsorsip model, which is to say that our ads appear on every page of a blog for a fixed period of time. When an advertiser visits our order page, she will see a figure that says, “up to ____ imp/wk.”  That number is based on the total number of estimated pageviews for a period of time. If the advertiser buys a one-week ad on a blog that serves 10,000 pageviews a week, it is likely that her blog will also receive about 10,000 impressions.

To recap:

Impressions = Number of times an ad is displayed on a user’s screen
Pageviews = Number of times any page has been displayed on a user’s screen
Impressions ≠ Pageviews

Sometimes these numbers are the same, but the number of impressions is often lower than the number of pageviews. If a publisher claims an ad has received more impressions than a site has received pageviews, someone is either confused or being dishonest.

Blogads Holiday Calendar, 12/12: 10% off ads on Smart Mom Deals

by Nick Faber
Monday, December 12th, 2011

We’re counting down to the New Year with our gift-a-day holiday calendar. Make sure to bookmark the calendar and come back every day for a new surprise.

On the 12th day of December, Blogads gives to you…

A 10% discount if you purchase an ad on Smart Mom Deals by 12/31/11! Click here to create your ad and enter “smartmom” in the coupon code field.

Come back tomorrow for a new surprise…

Blogads Holiday Calendar, 12/11: 20% off ads on Financial Armageddon

by Nick Faber
Sunday, December 11th, 2011

We’re counting down to the New Year with our gift-a-day holiday calendar. Make sure to bookmark the calendar and come back every day for a new surprise.

On the 11th day of December, Blogads gives to you…

A 20% discount if you purchase an ad on Financial Armageddon by 12/31/11! Click here to create your ad and enter “Finarm20″ in the coupon code field.

Come back tomorrow for a new surprise…

Blogads Holiday Calendar, 12/10: 20% off ads on The Angelika Film Center

by Nick Faber
Saturday, December 10th, 2011

We’re counting down to the New Year with our gift-a-day holiday calendar. Make sure to bookmark the calendar and come back every day for a new surprise.

On the 10th day of December, Blogads gives to you… A 20% discount if you purchase an ad on The Angelika Film Center by 12/31/11! Click here to create your ad and enter “angelHD” in the coupon code field.

Come back tomorrow for a new surprise…

The Best Blogads of 2011

by Nick Faber
Friday, December 9th, 2011

For what has been a very innovative year for us, we’ve published some of the best Blogads we’ve seen since 2002. Many advertisers jumped at the chance to add YouTube videos or “tweetability” to their ads — sometimes both — while others continued to produce killer creative that followed (and sometimes broke) all the rules.

Here are our favorite Blogads from 2011:

Current TV – Countdown and The Young Turks

Why we love them: When Current TV launched the revamped Countdown with Keith Olbermann, they embedded custom videos that spoke directly to the readers of specific blogs. For maximum reach, they also made the ads tweetable. The campaign was so successful that, 6 months later, they took a similar approach for their newest show, The Young Turks.

Here’s a sample of the videos that ran in the ads:
Keith gives a shout out to Alternet readers
Cenk says hey to Crooks and Liars readers

(more…)

Blogads Holiday Calendar, 12/9: 15% off ads on Culture of Science

by Nick Faber
Friday, December 9th, 2011

We’re counting down to the New Year with our gift-a-day holiday calendar. Make sure to bookmark the calendar and come back every day for a new surprise.

On the 9th day of December, Blogads gives to you…

A 15% discount if you purchase an ad on Culture of Science by 12/31/11! Click here to create your ad and enter holidayc in the coupon code field.

Come back tomorrow for a new surprise…

Featured Blogger: Alex Balcerski of Ride the Pine

by Paige Wilcox
Thursday, December 8th, 2011

Blogger Alex Balcerski features the lighter side of sports on Ride the Pine. The site brings energy and fun to sports news with entertaining posts and videos added each day. Keep up with the latest updates on Facebook and Twitter, as well!

Ride the Pine's Alex Balcerski

Q: When and why did you start blogging?

A: I started blogging and developing Web sites back in 2005 when I was the co-host of the Scotty and Alex radio show.  I developed our website and wrote the daily recaps of our show with pictures, links, etc.  The engagement with our audience over the web was somewhat rare during that time in radio so it helped us achieve success at our first station in Atlantic City, NJ and generated enough of a buzz to grab the attention of the brass at CBS Radio and eventually landed us at WYSP in Philadelphia doing 4-hours of talk every weeknight.  I loved every second of it, we talked pop culture, news, sports, worked with all the major Philly sports teams and interviewed some really cool celebrities.  When the talk radio landscape started to shift in 2007, I found myself without a job and struggling to find a creative outlet.  It was only natural to head to the internet and I developed a couple of websites including RideThePine.com.

Q: How do you think your blog stands out amongst sports blogs?

A: The most unique thing about RideThePine.com is our video show (creatively called) Ride The Pine.  I originally started the Web site to feature this 3-5 minute show that would focus on the lighter side of sports, the best videos of the week, and my (poorly crafted) jokes.  After just a few weeks, it was featured in iTunes as a “New and Noteworthy” podcast.  There is not another sports blog out there that does a video show like ours.

Q: What do your family and friends think of your blogging?

A: I was explaining to my mother the other day how the site has just exploded over the past six months and she said, “I always knew you would be famous.”  My mom always thought my radio show was a little too dirty and constantly ignores the fact that our show reached millions of people every night in Philly.  On the other hand, my wife can never understand why anyone even goes to my site (haha), but she is unbelievably supportive and puts up with a lot of ESPN watching.  My friends just keep getting annoyed that I clog up their Facebook feeds with my links, but there is nothing more satisfying than putting out an article that gets a lot of likes and comments from my friends. (more…)


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