Advertising with augmented reality: 11 #AR campaigns from 2011

by
November 14th, 2011

Augmented reality has an advantage over the QR code when it comes to branding. Rather than directing customers to a URL or video, they allow a brand to interact with the customer’s own world as seen through the viewfinders of mobile devices.

While the QR code will always need to rely on incentive to get people to scan (“free gift!” “uncensored video!”), watching cool stuff interact with your coffee cup or magazine is incentive enough for AR interaction. For now.

Here are 11 campaigns that make the customer’s world a little more CG. And a few that actually provide something useful.

1. National Geographic / UPC:

Agency: Appshaker, London, UK
Creative Directors: Alex Poulson, Kevin Jackson
Art Director: Barnabas Nanay
3D: Vertigo Digital
Production Directors: Adam Trost, Szabolcs Turányi-Vadnay

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2. Volkswagon Beetle

Agency: Red Urban, Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation / Design: Bully! Entertainment
Video Director / Editor: Tyler Williams

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3. Starbucks