TV time unscathed by mobile usage: Distilling data from the London Olympic’s 50,000 viewers

Calling all data geeks! NBC Universal’s “Billion Dollar Research Lab” just revealed a trove of over 50,000 London Olympic viewers’ data in The New York Times, giving us a glimpse into the future of media consumption. We’ve expelled the most interesting findings:

1. Live streaming on the Internet is significantly on the rise. The number of people streaming women’s soccer and women’s gymnastics in 2012 was more than the total number of people that streamed anything during the 2010 winter Olympics.

2. NBC reported that 99% of all Olympics related tweets were from 7pm-Midnight, the time-delayed primetime. Though it seems like they are just trying to justify their decision for the delayed broadcast.

3. NBC claims that research led to the decision to live stream the closing ceremonies- not online backlash. But we’re calling BS on that!

4. Mobile/internet usage does not take away from TV time. Here’s the evidence, “People who tuned in using four devices — a TV, tablet, personal computer and smartphone — spent more time each day watching the Games, a total of five hours and 34 minutes, than viewers who watched only on TV, who logged three hours and 12 minutes.”

While the findings are certainly informative perhaps the most intriguing aspect is that the “Billion Dollar Research Lab” doesn’t even have a billion dollar budget- causing us to wonder why it was bequeathed that name.