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Posts Tagged ‘advertising’

Advertising to Women: 1918 and Today

by Nick Faber
Tuesday, July 19th, 2011

The question is as old as advertising itself: How do we reach women?

Two years before passage of the Nineteenth Amendment, the J. Walter Thompson Company ran an ad in Printers’ Ink with its simple but revolutionary answer: hire women.

Ove a period of years, this staff has illustrated that women, thoroughly trained in advertising, working with men, can establish facts which cannot be even approximated by men working alone.

It seems like a quaint notion considering that women have made up over 50% of the advertising industry for at least 20 years. (Source: AAAA [doc])

Now that we are all well-staffed with people who understand a woman’s point of view, we can focus on a new question for the modern ad agency: How do we reach women?

Women at NBCUniversal has the answer. AdPulp’s David Burn boils it down to two avenues: On their smartphones and through their friends. Women@NBCU’s findings show that women are early tech adopters who are open to retailer innovation, and are more social online than men. So they’re more likely to “friend” a brand and to share deals and discounts with friends.

Melissa Lavigne-Delville, VP of Trends and Strategic Insights, Integrated Media at NBCUniversal, says, “As this growing number of digitally-dependent women alters the landscape in unexpected ways, marketers need to react in real-time – super-serving her with highly curated and relevant content, products and information.”

So now that we’ve figured out know how to reach today’s women, we can focus on a the burning question for future advertisers: How do we reach women?


Image Source:
Advertising Ephemera Collection – Database #A0160
Emergence of Advertising in America, 1850-1920
John W. Hartman Center for Sales, Advertising & Marketing History
Duke University Rare Book, Manuscript, and Special Collections Library

Tumblr advertising awesomeness

by Nick Faber
Tuesday, June 14th, 2011

via theawesomeworld.tumblr.com

While many great advertising conversations are happening on Twitter, there are a bunch of awesome advertising Tumblr blogs that provide creative inspiration, opinion, and industry humor.  Here are 11 great advertising Tumblrs we’ve come across:

The Awesome World of Advertising
An illustrated romp through an ad office starring a patient creative who grins and bears the most unbearable clients and colleagues.

Ad Takeover
The curators and readers of Ad Takeover round up “Today’s Takeovers From Around the Web.” A great place to show of your work, and to get ideas for your next killer takeover.

Curiosity Counts
Brain picker Maria Popova curates interesting and inspiring data (infographics!), videos and quotes for TBWA, spanning across “creative culture and media arts.”

Jeremy D Williams of DDB is a self-described ‘DJ’ of innovation. On his highly visual tumblr blog, he spins data, design, and inspiration.

StrawberryFrog’s blog
“Your friendly neighborhood global advertising agency” uses this tumblr as its corporate blog. In addition to the occasional tumblr-style reblog or short post, you’ll find lots of thoughtful long-form blog posts here, in English and French!

Jay Mug
Print is still alive (for now)! Trendspotter Jay Mug pulls together great-looking ads from print and beyond into this clean and simple blog.

Hello You Creatives
HYC regularly posts inspirational content for copywriters and other creative professionals. In addition to the blog, they also run a network of similar sites that support emerging creative talent.

Think in Bright Colors
Elyse Gibson is a cheerful copywriter in Minneapolis who shares a nice mix of inspirational posts and personal dispatches from the life of a soon-to-be newlywed.

The Adventures of Ad Girl
Ad girl consistently posts great creative, information and opinion from the world of Advertising. She regularly responds to “Ask Me Anything” questions, creating a nice community around her site.

Things People Don’t Say About Advertising
It hasn’t been updated in a few months, but you can still look through the archives in this hilarious reality checker for ad types.

Hovering Art Directors
Another (defunct?) short-lived but hilarious industry-specific blog that asks every art director, “Is this you?” This one comes fromBBH/NY‘s  Jacqueline Law.

Do you have a favorite Tumblr advertising blog you like to follow? Let us know who else should be on this list.

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