The Disney approach to innovation | Blogads

The Disney approach to innovation

Disney Park’s Approach to Creativity and Innovation  

Gert Garman, Global Creative Develpment Director for Disney, started her effervescent talk at a recent Triangle AMA luncheon with a story of innovation on the fly. On the day that Disneyland was set to open, Walt Disney himself noticed a patch of weeds amongst the flower beds that lined the entrance to the park. With little time to act, he asked the groundskeepers to put together signs with fancy-sounding latin names and plant them in front of the weeds, as if they were supposed to be there.
This sort of “Yes, and” spirit prevails at Disney today, and Garman shared some fantastic tips for innovating the Disney way. This is her presentation deck.

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