Daffy’s and DeVito/Verdi bring peep shows back to Times Square

Daffy's newest customer loves discounted apparel.

Sure, there may be 200-ft tall models lurking over every corner of Times Square, but do they take off their clothes for you?

After 12 years apart, discount clothier Daffy’s and agency Devito/Verdi have reunited, and it feels so good. Especially for people who like semi-nude women.

In the virtual storefront peep show, models take off up to 80% of their clothes to demonstrate how much 80% really is. Selling with sex is nothing new, but this provocative ambient campaign is particularly clever. What is Times Square best known for? Gaudy advertising. What was it best known known for up until the late 80s? Peep shows!

Someone call Giuliani!

(via)