Friday, July 22nd, 2011
In sports, they call it East Coast Bias. It’s the extra weight and attention teams on the East Coast get in sports coverage. But as east-coasters who aren’t in New York, we know that “East Coast” bias is really “New York bias.”
When iMedia released its list of 25 East Coast Agencies to Watch, nearly half of the honorees were in New York, and another quarter of them were based in the Midwest. So we thought it would nice to shed some light on the rest of the list, our fellow-east coasters who are working on some great stuff outside of the Big Apple.
In the first of three installments, we take 95 from Boston to DC, bypassing New York City on the way. OK, we cut through the Bronx.
Arnold Worldwide (Boston) – Jack Daniels “Independence”
This beautiful mini-doc is just one of four prongs of Arnold’s “Independence” campaign, which focuses on Jack Daniel’s independent spirt craftsmanship. In addition to this video is a TV spot called “As American As,” which likens Jack to many other great American innovations, a set of 10 original letterpress posters from Yee-Haw Industries, and a Facebook app that allows you to consume and share everything but the Whiskey itself.