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Archive for January, 2012

Webinar for Bloggers: How to attract more advertisers

by Nick Faber
Tuesday, January 17th, 2012

Nick and Paige return on February 3 to present their latest webinar for bloggers: “How to attract more advertisers: Best practices for your blog.”

What do advertisers really look for in a site? Get insight into the conversations that happen with advertisers behind closed doors. In this webcast we’ll show you what REALLY matters to advertisers when they make that purchasing decision.

Blogads.com’s Nick Faber and Paige Wilcox will take a half-hour look at tips and best practices to clinch the sale, followed by a brief Q&A.

Join us at 1pm EST on February 3, 2012. Sign up today!

The “Shit Girls Say” meme is OVER!

by Nick Faber
Friday, January 13th, 2012

By my count, it took exactly one month for the Shit Girls Say meme to jump the shark. And the Knot pushed it.

Wasn’t the point of the original videos to say things that people actually say? This is why corporations should leave the funny-making to real people.

And, gosh, don’t they know it’s also supposed to be sexist and racist?

The colorful carpet tiles of Blogads HQ

by Nick Faber
Thursday, January 12th, 2012

OH at Blogads HQ: "Whoa, looks like i'll be sitting on a patch of grass!"

It’s hard to believe we’ve only been in Durham for a week an a half. Every day, our new office feels a little more like home. And what home would be complete without — carpet tiles!? (more…)

Daffy’s and DeVito/Verdi bring peep shows back to Times Square

by Nick Faber
Tuesday, January 10th, 2012

Daffy's newest customer loves discounted apparel.

Sure, there may be 200-ft tall models lurking over every corner of Times Square, but do they take off their clothes for you?

After 12 years apart, discount clothier Daffy’s and agency Devito/Verdi have reunited, and it feels so good. Especially for people who like semi-nude women. (more…)

Advertising Glossary: CPM vs. CPC vs. CPA

by Nick Faber
Monday, January 9th, 2012

If you’ve ever purchased online ads, there is a good chance that the cost of advertising was given to you in either CPM, CPC or CPA. Unless you’ve worked in the advertising industry, or have prior experience buying ads online, you might not have known what these similar-looking acronyms mean. But having an understanding of these methods of calculating the cost of advertising will help you understand where your ad dollars are going, and could also save you a few bucks.

In today’s installment of Digital Ad Academy, we’ll look at each of these pricing techniques and how they differ from each other.


Pinterest drives 35% of one blogger’s traffic [Interview]

by Nick Faber
Friday, January 6th, 2012

Update 1/29/12: Mashable names Jessica the #3 user to follow on their “21 Must-Follow Pinterest Users” list!

In the first month since Design Seeds‘ relaunch in Decemeber, Jessica Colaluca expects her blog to receive over 1 million pageviews. The popular design inspiration blog has been getting 35% of that traffic from Pinterest, the social sharing network that had its own surge in popularity at the end of last year.

While these numbers are incredible, they’re not completely anomalous. In December, AdAge reported that Time Inc’s RealSimple.com received more referrals from Pinterest than Facebook in the month of October.

So how are bloggers and media publishers making Pinterest work for them? We asked Jessica about her experience with Pinterest. (more…)

The heralded and hideous ad campaign of Call of Duty

by Nick Faber
Wednesday, January 4th, 2012

To civilian gamers and journalists, the Call of Duty: Modern Warfare 3 commercial starring Jonah Hill and Sam Worthington is an instant classic. The video, by 72andsunny, features the two A-list movie stars gleefully battling their way through war-torn New York geared up with army vests and kick-ass weaponry. When Tim Nudd featured the spot in November as the Adweek Ad of the Day in November, the video had already amassed 2 million views on YouTube.

But to writer and Afghanistan vet DB Grady, the commercial is “hideous.” (more…)

Advertising futuristic technology: Google and Mullen just get it

by Nick Faber
Tuesday, January 3rd, 2012

These phones aren’t for media geeks. Or social mavens. Or tech ninjas. They’re for you. And your pretty face.

Kudos to Mullen for breathing real life into these ads. Like last year’s Dear Sophie spot by BBH, they treat our new relationship with technology like the fact of life that it is. We’re no longer surprised that we can do these fantastic things with our phones. Welcome to the future, George Jetson.

Is anti-infographic sentiment tipping? Or is it just the holidays?

by Nick Faber
Monday, January 2nd, 2012

via Google Trends

Remember the first infographic you saw? You probably didn’t call it an infographic then. It was just a subway map. Or a chart in USA Today. But something happened at the end of the last decade, and now all images with some sort of data is called an infographic, and suddenly infographics are everywhere.

As with any trend, there are detractors of infographics, and as the popularity of the medium skyrocketed at the end of 2011, so did anti-infographic sentiment. (more…)

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