Advertising: give us the real stuff

by
April 4th, 2012

As we’ve observed time and again (for ten years now!) people prefer real stuff created by humans versus over-engineered “products” manufactured by droid-workers. This preference for authenticity holds for content — blogs, youtube videos, Instagrams — and also for advertising. Why should there be any difference, right?

Here’s yet another wonderful example of this reality principle at work. Dude posted two ads, one highly engineered, the other a VERY sketchy Microsoft paint experiment. Which one do you think outperformed by 2.8X?