Robots are 80% of Facebook ad traffic?
When Limited Run tried to get more information from Facebook… silence. “So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes.”
And here’s a deep dive into Facebook “likes” from bots, which concludes that “someone or a group of someones is utilizing bot networks and compromised accounts to sell actions in Facebook, and the voluminous Liking is a byproduct of attempting to randomize any patterns that would identify their core network or their customers.”
And while we’re on the topic of clickbots, don’t forget last year’s attack of the bimbots!