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Archive for the ‘Social media’ Category

Write books? Write about books? You should be on Pinterest.

by Megan Mitzel
Thursday, February 9th, 2012

What is Pinterest?
Pinterest is a social sharing site that helps you organize and share the beautiful things you find on the web– a more visual way to bookmark things you’re interested in. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes. You can also browse pinboards created by other people to discover new things and get inspiration from people who share your interests.

How can Pinterest help a book publisher or author? (more…)

12 great ad agency tweets from the last 24 hours

by Nick Faber
Wednesday, February 1st, 2012

Ad agencies, staffed with creative geniuses and social media experts, better have a darn good social media presence themselves. Here are some of the best tweets from the last 24 hours on my ad agency Twitter list. (more…)

[REPORT] Which book publishers are doing social media best?

by Megan Mitzel
Monday, January 30th, 2012

 

Book publishers vary widely in their use of Facebook, Twitter, Tumblr and Pinterest, according to research Blogads assembled in advance of its February 15 Social Media Week panel, “Innovative ways to build community around books.”

Many publishers have adopted Twitter and Facebook, with Randomhouse dominating the former and Scholastic big on the latter. Only a small handful of publishers have started using the other growing social platforms of the moment, with three publishers Pinterest, the photo curation service popular with women, and five using Tumblr.


(more…)

Is anti-infographic sentiment tipping? Or is it just the holidays?

by Nick Faber
Monday, January 2nd, 2012

via Google Trends

Remember the first infographic you saw? You probably didn’t call it an infographic then. It was just a subway map. Or a chart in USA Today. But something happened at the end of the last decade, and now all images with some sort of data is called an infographic, and suddenly infographics are everywhere.

As with any trend, there are detractors of infographics, and as the popularity of the medium skyrocketed at the end of 2011, so did anti-infographic sentiment. (more…)

Ding Dong: The Kim Jong Il Twitter trend that wasn’t – yet!

by Nick Faber
Monday, December 19th, 2011

Shortly after the announcement of Kim Jong Il’s death, the 2004 film Team America became a trending topic on Twitter. But Team America, which features a lonely Kim Jon Il marionette, is not the only film being referenced on Twitter today.

Dozens of Twitter users are also comparing Kim Jong Il to the Wicked Witch of the West from the Wizard of Oz, tweeting out variations on “Ding Dong” and “The Witch is Dead.” Here are a dozen tweets from the #dingdong trend that wasn’t:

 

How original is your Twitter description? [INFOGRAPHIC]

by Nick Faber
Wednesday, November 30th, 2011

What does your Twitter description say about yourself? With over 100 million people promoting themselves on Twitter, it can be tricky to find the word or phrase that tells your potential followers how original you are.

Is your Twitter description falling a little too far into the Cliché column? Consult the Twitter Description Text Originality Index and then try out something more Chic!

Not sure if your Twitter description is en vogue? Try a keyword search on Twiangulate.com and find out how original you are.

 

Creepy Facebook Connect film is not a sinister marketing ploy — or is it?

by Nick Faber
Wednesday, October 19th, 2011

The creep stalks Team Blogads.

The director of Take This Lollipop is just having a little fun, folks. Just in time for Halloween, TV director Jason Zada has created a very creeptastic interactive film about a Facebook stalker — and YOU. (more…)

Dr. Pepper outrages Facebookers with macho campaign

by Nick Faber
Tuesday, October 11th, 2011

We have a SUXORZ in progress!

Dr. Pepper has just rolled out its newest Facbeook campaign, touting the Manliness of its new diet drink, Dr. Pepper 10.

One problem: It’s telling over half of its potential audience that the beverage isn’t for them. Former Dr. Pepper fans are posting their outrage to Dr. Pepper’s wall, and so far, the soda company is not responding. Meanwhile, those who have posted their complaints are being berated and belittled by Dr. Pepper enthusiasts. Can this be good for the brand?

UPDATE 10/13 9AM EST – More evidence of post deleting.
(more…)

How to hide your friends’ Spotify updates from your Facebook ticker

by Nick Faber
Tuesday, October 4th, 2011
See no Spotify, Hear no Spotify, Share no Spotify

Some of us feel like music is innately social, and have welcomed the recent marriage of Spotify and Facebook. Others don’t give a flying flip about what our friends are listening to, and have no intention of ever signing up for Spotify and listening to the new Wilco album. Or whatever else our friends like these days.

For those of us in the latter category, there’s an easy way to hide Spotify updates from your ticker, as well as your news feed, so you can get back to seeing more of the likes and comments you’ve grown to love.

Here’s how to hide Spotify updates in 3 easy steps. (more…)

The Smithsonian hosts an open conversation about September 11

by Nick Faber
Thursday, September 8th, 2011

Social media and the web have allowed disparate voices from all walks of life meeting on a level playing field to discuss common interests and concerns. Unfortunately, much of this conversation conversation happens anonymously, and people sometimes talk past each other. For the 10th anniversary of the September 11th tragedy, the Smithsonian National Museum of American History, the Smithsonian Channel and GMD Studios invite you to join a discussion group in  “September 11: Conversations”. Each group will contain a limited number of participants (around 20 per group) from different areas of the country who agree to participate for two weeks, and will strive to achieve the natural give-and-take of real life conversation.


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