You may have heard that we’re putting some energy into Pullquote, a new tool that makes it easier for you to link to a paragraph. Let’s say you’re reading a long article and find some key nugget in the 17th paragraph. Rather than tweet a link to the whole article and suggest people “look near the bottom of the page,” you can now use Pullquote to direct readers directly to that paragraph. (Or sentence or even word.) This isn’t for everybody — mostly likely best for power-critics and people who like to share a lot on Twitter. Head over and join the beta if you’re interested.

Buried inside Ken Auletta’s recent New Yorker profile of Henry Blodget, there’s an ex-ray of the skeleton of Business Insider‘s P&L.

Six years on, the site projects $9.3 million in ad revenues for 2013. (Update: Henry B. wrote overnight that this figure was for 2012; I guess Auletta was interviewing Henry B in 2012, and their fabled fact checkers didn’t adjust the “this year” in Blodget’s quote.)

“That’s tiny. Ad rates are low. It’s tough to monetize,” says Blodget.

According to Comscore, BI has 9 million monthly US readers. (24 million global according to Google Analytics.) The rest of BI’s revenues (projected to total $11 million in 2013) come from conferences.

Anyone know how many editorial, sales and/or tech staff BI has these days? (Update: overnight Henry B. writes “~100.”)

Whether or not you watch the show, you’re likely well aware that Mad Men is back for another season, and sites from around the Blogads network are quickly bringing the spotlight back to the show’s storylines, fashion and actors:

Betches Love This bestows the  title of Betch of the Week to Sally Draper:

Betch of the Week status as a tween is pretty impressive.

Tom and Lorenzo recap the season’s first episode and highlight its most notable fashion moments:

It’s pretty amazing how carefully they read into the  character-revealing and plot-signaling fashion choices. I need to start paying more attention!

Portable provides the Definitive Guides to John Hamm and January Jones:

I like John Hamm even more now knowing that he was also in Gilmore Girls. Oh, so charming.

WSWCM proves that Peggy Olsen is just like us:

I’m never quite sure if I like Peggy, but this makes me think I do.

Immaculate Infatuation has Ben Feldman (aka Michael Ginsberg) give a rundown of his favorite NYC restaurants:

I like the thought behind taking a first date to Levain’s Bakery. Cookies got game.

photo by flickr user spencerdallen

I am both hungry and a believer that others should feel my pain, so come walk down Food Blog Lane so we can all torture ourselves together:

The Busboys of Immaculate Infatuation review a couple of spots in Charlie’s neighborhood:

David’s “up one in the dap count” at Prosperity Dumplings.

The Pintester takes a whack at cinnamon roll waffles:

Spoiler alert: this test is a success! Hello, this weekend’s activity.

Endless Simmer shares the recipe for the “Ultimate White Chocolate Peepmallow Reese’s Peanut Butter” bars:

Even if you don’t celebrate Easter, you should celebrate this treat.

Eat Drink Paleo makes “I Can’t Believe It’s Paleo!” Banana Bread:

Challenge accepted.

WSWCM illustrates what it’s like to look at food blogs:

And what it’s like to be me compiling this post.

Blogads, Wieden+Kennedy, and ABC have been presented with the Internet Advertising Competition’s “Best Advertising Online Ad” award for 2013.

The award was given for a series of interstitial ads on PerezHilton.com that responded to reader behavior and tied into the theme of ABC’s “GCB,” which features former nemeses who hide their disdain behind the veil of Southern charm. The show starred Kristen Chenoweth and was produced by Darren Star (of “Sex and the City” fame).

If a reader wanted to tweet a PerezHilton.com story, a pop up reminded them “Thou Shalt Not Tweet More Than 140 Characters.” Other behavior on the site prompted similar commandments, such as “Thou shalt not look at sexy photos” or “Thou shalt not covet another man’s wife” when viewing stories about attractive married celebs.

A big congratulations to our sales, programming, design and project management teams for their work. Thank you IAC!

Blogads joins other IAC prize winners in other categories including The Coca-Cola Company, Target, Huge, and CNN.

[Image via reactiongifs.com]

It’s wonderfully entertaining to have so many different points of view within the Blogads network, even though they can be covering similar topics.  Here’s a slew of recent topics recently talked about from different perspectives thanks to some of our awesome bloggers!

First up: Healthy Advice

Fit Bottomed Girls highlights five “healthy” mistakes guys are making:

I’m not afraid to order a salad; I just never want one. But this list is for guys, so that makes it ok.

VS.

In contrast to that advice, here’s WSWCM’s outlook on curing a bad day:

I fully support WSWCM writing a self-help book.

Second round: Misbehaving animals

CuteOverload share pics of stalker cats:

You know you’re a cat lady when these pictures look adorable rather than creepy. Guilty.

VS.

Dog Shaming shows off equally criminal pups:

Jetta- no body, no murder. Clean up the evidence next time!

Last, but not least: Pretty Little Liars’ Season Finale

Betches Love This recap the finale with their signature snark:

These recaps are the only way I’m able to keep up with what’s happening in the show. How do the tweens do it?

VS.

Possessionista recaps the episode’s style:

These high schoolers’ wardrobes are insane. Yikes. Wait, they’re not real. Phew!

Need help passing the time today? These blogs are to the rescue, so take your time and enjoy:

Portable highlights the top “5 Relatively Forgotten Hotties and the Relationships I Wish I Had with Them:”

All are nostalgically crushable. I <3 Xander 4eva.

IMBOYCRAZY imparts some chuckle-worthy knowledge in this installment of “The Blind Leading the Blind:”

#5 really speaks to me.

LadyGunn showcases Emeli Sande:

Cool site writing about a cool lady…stop sucking up all of the cool out of the room!

Into the Gloss assesses anti-aging in your 20s:

The little girl photographed for this article is not impressed with something, and I need more of her sass in my life.

#WhatShouldWeCallMe illustrates what it’s like “When I think I smell pizza:”

Foods that produce a similar result in the Blogads HQ: kettlecorn popcorn, beignets and biscotti.

I’ll save you some time weeding through the Internet for this week’s best posts, so here’s a look at some links from around the Blogads network that I’ve found particularly entertaining this week:

Immaculate Infatuation’s favorite Busboys review Catch:

Reviewing a seafood restaurant from a dirty bath tub is just so on point.

WSWCM capture how the Busboys may have felt after their Catch meal:

Tomorrow is another day.

Betches Love This spotlights “Lena Dunham Auditions for Zero Dark Thirty” as the video of the day:

To be fair, I’d ask to take the cupcake, too. Otherwise, that’s just wasteful.

Tom and Lorenzo give a rundown of the Oscars’ red carpet fashion:

There’s plenty more Oscar/after-party coverage on the site, too. My favorite highlight went to J.Law’s after-party dress.

GalaDarling shares a few of her favorite February things:

I can definitely vouch for her manicuring rec. Looking forward to more from this column!